Middle East

Etihad Airways Launch, Abu Dhabi

Etihad Airways

Launch event

Etihad Airways is the official airline of the United Arab Emirates. In November 2003, the company launched its maiden flight from Abu Dhabi to Damascus.

With an ambition to be a global airline flying to the Far East, the Indian subcontinent, Canada, South America and Europe, Ethihad needed its trade and press launch to be an exciting and memorable show – something that would reflect their large-scale ambitions.

The Bank had under a month to conceive and produce the launch show, which featured a huge water screen projection and a spectacular ‘reveal’ light show.

Following on from this event, we produced a celebration for the airline’s inaugural flight to London Heathrow.