Dubai Properties - Cityscape Exhibition
Dubai Properties
Exhibition stand, 360° film experience
The Bank designed and built a two-storey exhibition stand that had, as its centre piece, a circular drum in which eight projectors showed a ‘total emersion’ film created by The Bank. Visitors entered in groups of 20 to enjoy the experience. The idea reflected Dubai Properties' brand promise 'Built around you'.
A unique feature of the stand was a design-your-own model apartment area, where people could take different components used by model makers to create their own environments. This proved very popular, causing queues during the three days of the exhibition.
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