1.It is important that you are aware of where we stand in relation to your personal data. We take the privacy of our website users very seriously. We want to make sure that we are looking after you and your information as best we can and we ask that you read this Privacy Policy ('the Policy') so that you know how we will use your personal data.
2.For the purposes of the Data Protection Act 1998, The Bank ('we' or 'us') is the 'data controller' (i.e. the company who is responsible for, and controls the processing of, your personal data).
Personal data we may collect about you
3.We may obtain personal data about you (such as your name, address, telephone number and email address) when you use this website.
4.We may monitor your usage of this website. This may include monitoring how many times you visit, which pages you go to, traffic data, location data and the originating domain name of a user's internet service provider. This information helps us to build a profile of our users and therefore improve our services to you. Some of this data will be personal data (such as the data described in Paragraph 3 above) but some will be aggregated or statistical, which means that we will not be able to identify you individually.
5.We will hold your personal data on our systems for as long as is necessary without limitation; or in any event personal data will not be kept for longer than six years after the termination of your membership.
How we may use your personal data
6. We will use your personal data for the following purposes:
6.1.to help us identify you and any accounts you hold with us; to help us administer and maintain accurate membership records; statistical analysis and market research; customer profiling; customising this website and its content to your particular preferences; to notify you of any changes to this website or our services which may affect you and to respond to any queries or questions raised by you or other users of the website; Essentially, to help provide you with a better service!
6.2.marketing—see 'Marketing and opting out' below;