PU-The-Open[1]

Pure, natural and uncompromised, these two originals have joined forces to celebrate their shared tradition of authenticity, excellence and quality.
The Bank is proud to announce that Pilsner Urquell is the official beer of the Open Championship. Pilsner Urquell is delighted to offer its support to a championship which has as rich and distinctive a heritage as its own.
The Open 2010 returns to the home of golf, St Andrews, Scotland. This marks the 150th anniversary of the Championship and the 139th tournament.
It all begins today (Thursday 15th July) and will last four days. The event is set to be twice the size of 2009 with an estimated 230,000 spectators this year.
Pilsner Urquell is the official beer of The Open with 5 main Pilsner Urquell bars placed around the course. The Bank produced the branding and photography, and designed the collateral for the event. Fitting in with our ‘Legends’ campaign for Pilsner Urquell, we developed a series of legends around the history of St Andrews, which if you are lucky enough to get to the event you will see at the various Pilsner Urquell bars.
The Bank is excited to be involved in such a prestigious and famous event that has been at the centre of the sporting world for many years.