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The Bank has created and produced a virtual shop window display to celebrate Peroni Nastro Azzurro’s collaboration with world renowned fashion designer Antonio Berardi. An innovative expression of Italian style, the activity needed to launch in an area synonymous with fashion and craftsmanship and Peroni Nastro Azzurro was delighted to secure a main window in London’s favourite store, Harrods.
For two weeks thousands of passers by will see a virtual film with 3D generated items and blue ribbon playing to the passionate sounds of an Italian operatic composition also produced by The Bank. Next to the main window is another piece of groundbreaking technology, a shop window touch screen where viewers can find out more about the collaboration and enter a competition to win one of the exclusive items.
The virtual shop display is a first for a beer brand in the UK and Harrods is a perfect fit to communicate Peroni Nastro Azzurro’s premium style positioning.
The display will tour around the UK in 4 other cities before the end of August.

http://www.somagonline.co.uk/viewblog.aspx?blogid=1139&viewuserid=1d17547e-17b6-4271-8b20-f3eb845a65d0

The equipment required to operate this revolutionary activity is owned by The Bank who can provide all production requirements to implement it from green screen film production to CGI post production and screen installation.
For more information on the technology please contact dearhannahk@thebank.co.uk