grolsch50cl

Wednesday, March 20th, 2013

Grolsch 50CL Can ATL – South Africa

As the lead global creative agency for Grolsch, The Bank has created a striking piece of ATL to introduce the unique 50cl can to the South African Market. The new, larger 50cl can provides consumers with the perfect, bolder alternative, both in taste and design. To accompany the striking headline, the art direction accentuates the can’s lines and scale by depicting them as a set of cosmopolitan skyscrapers, lit from below at night.