Clarion Call For Cancer Research UK
Real Stories is a series of direct response commercials for Cancer Research UK. The Bank was asked to create a powerful campaign that would stand out in this highly competitive market, one that was dynamic enough to appeal to a wide target audience and compelling enough to have real longevity.
The message of the campaign is that everyone can afford to donate just £2, and that small individual contributions together will make an enormous difference. Cancer survivors were asked to talk candidly about their cancer journeys and to ask for £2 a month on behalf of Cancer Research UK.
It was filmed as almost ‘fly on the wall’ to keep it real. The heart warming testimonies gathered obviously struck home because the client has reported an amazing 36% increase compared to the previous campaigns response rates.
To watch the commercial click here.