The Peroni Blue Ribbon Design Awards encouraged designers from all over the world to submit entries in the form of sketches, renders and prototypes that centred around the authentic Italian occasion of Aperitivo. The Awards received almost 2,000 entries and three winners, one of which is the above olive tree with tapered steel toothpicks, were selected by a panel of high profile members of the Design community headed up by Aberto Alessi. Other judges included Stefano Giovannoni, world renowned designer; Alberto Gozzi, research consultant for Alessi; and Ekow Eshun, artistic director of the ICA in London.
The Bank liaised with the 97 finalists from all over the world to receive and produce prototypes. The best of these prototypes and films, projections and banners produced by The Bank went on display at the ICA, kicking off with a blue carpet celebrity event also produced by The Bank.
The exhibition then went on tour to Birmingham, Edinburgh and Manchester, each with its own launch event and Aperitivo evenings open to the public where Aperitivo and Peroni Nastro Azzurro could be sampled.