The Bank has just completed a major Roadshow tour across the US and Europe for the UK’s second biggest pharmaceutical company AstraZeneca. The three 40 foot expandable trucks created identical experiences to over 3,000 people over a four week period. The program was made up of a completely immersive experience using multiple screens and the latest audio visual technology.







![Main_26[1] Main_26[1]](http://www.thebank.co.uk/thebankdigital/wp-content/uploads/2011/11/Main_261-150x150.jpg)

![1_1[1] 1_1[1]](http://www.thebank.co.uk/thebankdigital/wp-content/uploads/2011/11/1_11-150x150.jpg)

