IVCA AWARDS
The Bank was delighted to receive 3 Awards from comedienne Jo Brand at the annual International Visual Communications Association awards at London’s Grosvenor House (is there anywhere else that does Award Ceremonies?) where a delicious Venison Main (with Claret Reduction) or the customary Vegetarian Option preceded the awards on Friday March 27th 2009.
Live Events were honoured for work with Vodafone (Gold), Peroni Nastro Azzurro (Silver) whilst The Bank Film Company won Gold for its recent work for Skandia.
Dancing to the sound of the Son of Rick Parfitt's Big Band went on well into the night by which time the excess of Claret Reduction was starting to take its toll.
VODAFONE TAKE THE FAST TRACK TO GOLD AT THE IVCA AWARDS
The Vodafone Consumer Sales Event, staged at Millbrook car proving ground in Bedfordshire last September and produced by The Bank has breezed past all contenders to grab the Gold Medal for Best Internal Event at this years IVCA's. The fast paced event included a hologram launch of the new BlackBerry Storm before they all split into teams to build and race their own F1 car. The evening bash had A 1960s Monaco Scene that included the famous Casino and an amazing Scalextric circuit.
Head of Vodafone Consumer Sales Tom Devine said; ‘The Bank played a first class role in delivering this event. They were able to bring their experience and focus and really work collaboratively with our people. The biggest compliment I can pay the team at the Bank is that the event always felt like ours not theirs, yet I know we could not have delivered it without them."
EMPORIO PERONI – SILVER, ‘EXTERNAL LIVE AND EXPERIENTIAL COMMUNICATIONS
More recognition for this really effective experiential campaign. The minimalist single bottle of Peroni in a shop window which was originally seen in Sloane Street Knightsbridge kick started The ‘Peroni Italy’ brand re-launch for SABMiller. The Bank created the entire campaign, everything from the beer glasses to the cinema commercials which has seen a sales increase of 29% in the UK alone. Emporio Peroni has now gone live in over 10 cities around the world and is a vital part of the Peroni Nastro Azzurro success story.
The judges at the IVCA said ‘Bang on target. A bold and risky campaign that inspired conversions. It epitomises the brand and exceeds objectives and continues to engage new audiences.’
SKANDIA‘s VISION OF THE FUTURE IS GOLDEN
This film won gold in the ‘Sale of Products and Services’ category
Shot in South Africa and produced with The Bank Cape Town, the film portrays the way Skandia works with its clients in a personal way to help manage their financial planning over a lifetime. The every day short story of a Father having to plan for his daughter’s wedding is given emotion and poignancy through the beautiful cinematography of the South African Landscapes and the music used.
Chief Marketing Officer for Skandia, Giles Elliott said: ‘Skandia set out to commission a brand film that is engaging, emotive and focussed on the aspirations of customer for control and confidence, not on 'product'. The IVCA judges tell us the film achieved exactly that. My thanks to the Bank for their faultless interpretation of our brief, and their aplomb in delivering the end result.’
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