THE TIMES OF PERONI NASTRO AZZURRO
On Thursday 21st May 2009, The Times ran the following article on SABMiller's annual report-
"Given the black clouds hanging over the British pub market, it seems perverse for SABMiller to be crowing about the record performance of its UK business over the past year. Its lager volumes here jumped by 20 per cent at a time when the market fell by at least 6 per cent, with Peroni Nastro Azzurro volumes up 39 per cent - equivalent to an extra 35 million bottles."
The article went on to position the brand work undertaken by The Bank over the last four years "the success of its fashion-based promotional campaign is turning Peroni into a material brand here".
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