THREE BEERS FOR THE BANK!
SABMiller issued the following statement on Monday 20th April 2009.
SABMiller, one of the world’s leading brewers, announced today that The Bank has been awarded global integrated accounts for two of its premium international beer brands, Grolsch and Pilsner Urquell.
These new accounts mean that The Bank will now be the lead creative agency across three of SABMiller’s brands, having held the global account for Peroni Nastro Azzurro since 2004.
Chris Taylor, Group International Brands Director for SABMiller, said: “The Bank’s ability to create simple and powerful big ideas that work across our markets was a key factor in their selection. Already underway is the development of distinctly different, yet equally appealing brand campaigns for Pilsner Urquell and Grolsch that will engage target consumers in our markets. Our partnership with the Bank is a vibrant one which continues to offer compelling ideas and a quality of execution that reflects our strategy and aspirations for our International Brands.”
Tristan Connell, managing director of The Bank, said: “Grolsch and Pilsner Urquell both have rich heritages on which to draw and we’re delighted that SABMiller has given us creative responsibility for two such exciting brands. Our experience on Peroni Nastro Azzurro has given invaluable insights into SABMiller’s operations and consumers, meaning that we can produce effective and exciting global campaigns which we will start delivering from next month. ”
The Bank‘s strategy of linking Peroni Nastro Azzurro to Italian style has been a credible and effective differentiator in the beer category. A series of award-winning integrated campaigns have helped Peroni Nastro Azzurro international volumes grow by over 17% in the year to March 31 2009, making it one of the fastest growing premium beers in the world.
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