IT'S STILL LA DOLCE VITA FOR PERONI NASTRO AZZURRO
Peroni Nastro Azzurro was held up by The Times today (Friday 14th August) as an example of a brand bucking the recession. The article outlines how the brand has grown from strength to strength with UK sales leaping 93% in the past three years, due to highly creative and carefully targeted advertising. The article puts particular emphasis on the stunning campaigns created by The Bank since the Global Launch in 2004, which have helped to “create an aura of style, luxury and cachet in keeping with its Italian heritage.”
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