RAISING FUNDS FOR CANCER RESEARCH UK
The new Cancer Research UK fundraising film was shot over a period of two days by The Bank at various locations in Kent.
Based on the premise that it is the small things we miss about people when they are no longer with us, we see a number of everyday objects - a dad’s pair of Wellingtons, a partner’s towel, an elderly gentleman’s hat and coat- disappear off the screen, and replaced by their owner’s name and what cancer they were diagnosed with.
We assume the worst.
However, a series of captions then inform us that due to the donations given by the public and private sector, cancer research UK have made extraordinary progress in the treatment, research and diagnosis of cancer over the last 20 years.
We then return to see our people for the first time. They are all wearing the articles we saw disappear and we realise they have not only survived their cancer, but are positively thriving.
To watch the film click here.
View full News list