FIGURES RISE ON DR CAMPAIGN FOR CANCER RESEARCH UK
The Bank won a 4 way pitch to create and produce a new direct response advertising campaign for Cancer Research UK. For the first time the charity wanted to use real people in their direct response work instead of actors. 3 x 90” spots on were filmed in high definition, directed by Gaby Jeffs.
Since the airing of the advert, The Bank are delighted to report that the response rate has increased by 29% in comparison with previous campaigns- Bravo!
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