The Meydan was being opened as a new international destination in Dubai – a place for all people, offering entertainment, sport and exhibition facilities, as well as fine dining and a high-end retail experience.
Our launch film was produced in partnership with world-famous architect practice Foster + Partners. Based on their creative inspiration, the film captured the spirit of the horse – and specifically, the untameable, free and beautiful spirit of the Arabian stallion.
The Meydan was conceived by Princess Haya Bint Al Hussein, wife of Sheikh Mohammed Bin Rashid Al Maktoum, ruler of Dubai. The Princess herself played an active role in the development of the film.
The film also won an International Visual Communications Associations (IVCA) award.
Work type: corporate