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Ericsson - Blue Streams
Ericcsson
Product film
Ericsson was looking for a film that would support their lobbying efforts to regulators and governments for increased available radio bandwidth. A forward-thinking vision for mobile phones, it would present a view of the mobile services that might be possible by year 2015 – showing benefits on individual and societal levels.
It was decided that the focus of the film should be on the emotional impact of technological advances rather than technology itself. It was also decided that the reoccurring theme should be sustainability and the environment.
The film was created as a series of vignettes, each showing the different applications for mobile broadband. It is used extensively within Ericsson across the world.
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