Events

Omniyat - The Opus Launch

Omniyat Properties

Launch Event, Architectural Film

The Opus, designed by Zaha Hadid and based in Dubai’s Business Bay area, is one of the most architecturally innovative buildings of recent years. It was commissioned by Dubai-based Omniyat Properties, which specialises in uniquely designed high-tech office buildings.

Omniyat Properties wanted to hold a London launch event to promote the new Dubai development and the Omniyat name.  The chosen venue was the British Museum – itself a haven of legendary architecture and culture, and appropriately high profile for a launch of this kind.

The audience for the event represented top-level decision makers from across the real estate community: designers, investors, financiers, lawyers, architects. There were also representatives from the national and industry press.
A coordinated presentation would involve live theatre and a dramatic choreographed sequence, culminating in a ‘building reveal’ from inside a block of ice. This was followed by a specially commissioned night film of Dubai, with CGI footage of The Opus.

The event was a great success and achieved unprecedented levels of PR. Over 30 journalists attended, including the Financial Times and The Times.