Nothing captures the Italian flair more than a typical Italian dinner: passionate and animated conversation with friends over great food. To bring this to life The Bank Advertising and Events created the Amici di Peroni, a physical embodiment of a life lived in Peroni style where our charming Amici (friends) embody and celebrate the effortless style, spontaneity and aspirational appeal of Italy and Italians throughout the year.
Touring 6 key UK cities the Amici di Peroni brought like minded consumers and local media and bloggers together over authentic Italian Aperitivo and a scrumptious dinner all hosted in dramatic and unusual locations by Evening Standard Style Director Gianluca Longo.
Amplified online through paid and social media, the Amici di Peroni has really struck a chord with Peroni’s key consumers and strengthened our position as an Italian style brand.
Peroni Nastro Azzurro