As part of the sign off to Peroni Nastro Azzurro’s association with Italian film The Bank transformed a typical busy poster site into a working picture house to remind London consumers that Peroni is not only the stylish Italian choice but a brand that can deliver the unexpected with a sense of fun by surprising and delighting consumers with stand out experiential activity.
Located in a prime Shoreditch location, the out of home cinema complete with bespoke cinema seating on a raised platform, hostesses serving popcorn to consumers, and accompanying 3D specials on the left hand and right hand sides flanking the main screen ran for 8 nights in March.
A second site in Westminster continued with the film association but acted as a stand alone site.
Over the live period 1.5 million impacts were recorded alongside huge online buzz.
Peroni Nastro Azzurro
Work type: consumer