The Chartered Institute of Insurance celebrate their centenary this year. After 100 years of successful business their vision was to excite the market about the future of the industry. They tasked The Bank to design and deliver an exhibition stand like no other, a stand that would cut through and become the talk of the British Insurance Brokers Association EXPO.
The Stand told a story about ‘Future Risk’ encapsulated in a unique experience themed on the film ‘Back to the Future’.
The experience included a free ride in the Back to the Future Delorean. Attendees were invited to take a seat in a real Delorean car and watch CII’s ‘Future Film’. Strapped in, the viewers were shown a journey through CII’s World of the Future and witnessed how the landscape of tomorrow is changing, with powerful effects on the world of insurance. Directed by Rich Ward, 3D animation by Dave Byrne and Produced by Tanya Andrews.
Chartered Insurance Institute
Work type: corporate