The Bank
We are an advertising agency, film company and live events production house. We create, produce and deliver all our work for consumer and corporate clients.
Our promise is that we’ll make you famous: your product, your ideas… you.
Why it works
We believe in the marketing power of entertainment to communicate powerful, passionate and purposeful messages. It’s important to touch people’s emotions, even in the commercial world. Laugh or cry, you always take something away with you.
Why we're different
We’ve always been able to relate to our audience and create ideas that talk to people on their terms. We call what we do ‘punter art’. The fact that it works is shown in the performance of the customers and brands that believe in us.
Delivering ideas
It’s our job to create something unforgettable – to create ideas that really make you famous. We deliver integrated campaigns through three main platforms: advertising, live events and film.
Although the days of the ‘ad men' are over, great ideas still build business. The Bank is fundamentally an ideas business and we are different from other agencies. We're not classic ad men and our remit goes above and beyond the traditional agency role. From brand strategy to new product development, from sponsorship to retail design, we're just as likely to design and manufacture beer glasses as we are to create a dazzling 60 second TV commercial.
A vital part of communicating your idea is allowing your audience to get closer to you, to see and feel your brand, your products, or your marketing strategy. At a Live Event you can control what your audience thinks and how they feel.
Film is such a good communication channel because it can be accessed via so many different media from TV and cinema to the web and the mobile phone. The Bank has invested a great deal in developing a total in-house capability that is fast and versatile, making programmes that suit their chosen delivery platform. And because our film makers are so close to the idea from the start, the work will always deliver the communication idea in a way that is true to the brand.