An Analogue World

Author : Tom Patterson – Planner

For some time now an interesting bi-product of our digitally enhanced world has been emerging; a preoccupation with all things analogue.

At a time when the omnipresence of screens is distancing us from tangible experiences, analogue has come to represent a certain robustness, an authenticity, a back story, and a sense of ownership which is all too often lacking in the digital space.

Over the past few years we’ve seen vinyl sales on the up (year on year since 2007), a resurgence in letterpress printing, the dominance of the hipstamatic photo – and it seems the analogue experience will continue in 2012.

The London based design studio BERG Ltd announced that 2012 will see the launch of Little printer – a tiny, web-enabled printer that will allow the user to build and print a custom ‘mini-newspaper’ containing news, puzzles and gossip from friends via their smart phone.

Little Printer is certainly a neat little idea and one that is telling of our continued desire for the analogue in a digital heavy world.