the Super Bowl
Like many others, I look forward to the Super Bowl each year – not for the football, but for the sometimes theatrical, often times hysterical, and always extraordinarily expensive advertising. I loved last year’s Chrysler spot featuring Eminem’s homage to Detroit and couldn’t wait … Continue reading »
shoot first, focus later
Does anyone remember their first camera? Mine was a small 110 mini plastic spy camera, it has a retractable, plastic frame view finder, basically it was a small "point and shoot" rectangular, chunky key chain. Unfortunately I lost it and never got the chance to … Continue reading »
An Analogue World
For some time now an interesting bi-product of our digitally enhanced world has been emerging; a preoccupation with all things analogue. At a time when the omnipresence of screens is distancing us from tangible experiences, analogue has come to represent a certain robustness, an … Continue reading »
Mince pies and M&M’s
Well, the mince pies have all been eaten, the turkey souped and scoffed and the new years resolutions have all been broken. It looks like this year is starting like every other. But hang on. What's this? A timely new ad from the British Heart … Continue reading »
The Power of Ritual
For as long as there have been humans there have been rituals. Rituals span from the casual to the formal and are woven into all aspects of life. We are all familiar with the large-scale, mass participatory rituals - the most well known examples of these … Continue reading »
Provenance remains the hot topic for brands
Over the last couple of years we’ve seen a resurgence of brands playing on provenance – and with the latest campaigns from BA and John Lewis it doesn’t look like the trend is going anywhere soon. But, why are brands currently so eager to play … Continue reading »
Urban consumers
The well-healed urban consumer is a prime target. To engage them effectively, understanding the city environment is crucial. It seems you can’t walk around London at the weekend without falling over some form of brand led or brand-affiliated activity. Indeed experiential marketing in the city … Continue reading »
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