Bank Notes

VINE – Interacting with Consumers in 6 seconds

Created in June 2012 and acquired by Twitter four months later, Vine was introduced as a free mobile app available through the App Store in January 2013. A couple of months later, Vine, became the most used video-sharing app and the most downloaded free app. The up-to-six-second looping videos can be shared or embedded on [...]

BEYOND SAMPLING – MEANINGFUL WAYS TO DRIVE TRIAL

Yes, we all love a freebie and some of us will even go as far as queuing for it if needed, but how often do we really buy a product after having randomly tried it on the street? A recent study from HotCow revealed that 63% of consumers would buy the product sampled if they [...]

NO MONEY NEEDED – Alternative currencies

Thousands of transactions are made daily around the world and the majority of them involve money changing hands. These transactions tend to be meaningless, cold and impersonal. Seeking new ways to create meaningful interactions with customers, an increasing number of brands have introduced alternative payment methods. Not only do consumers get their ‘free’ product, but [...]

TOUCH, TASTE, SEE, SMELL, HEAR – SENSORY EXPLOSION

A recent study conducted in the USA and the UK revealed that in today’s digital world, more than 1 in 2 people feel increasingly disconnected from the physical world and more than 7 in 10 people crave experiences that stimulate their senses. Our digitised lives are driving consumers to look for sensory stimulation and more [...]

THE WORLD IS YOUR PLAYGROUND – Awaken your inner child!

Three years ago, Volkswagen introduced its Fun Theory to the world with the idea that fun has the power to change human behaviour for the better. Since then, numerous brands have embraced the idea of playfulness and are creating amusing campaigns that target adult consumers through their inner child. With adults suffering increasingly from stress, [...]

WE ARE IN IT TOGETHER – Involving consumers in your cause

According to a recent report by The Intelligence Group, in the past five years, ethical practices and alignment with social causes have become increasingly valued. Consumers, particularly the Millenials, are socially conscious and believe in the potential for brands to make a difference in the world. As consumers become more demanding and expect brands to [...]

Digital Vacation – Disconnect to Reconnect

As the world becomes increasingly connected, many believe that it is time for a digital vacation – but what is the potential of this cultural trend for brands? I’m sitting at a bar with a few friends, sending a text message to a work colleague while waiting for our drinks. I look around the table [...]

BUILDING BRANDS FROM THE INSIDE OUT

“…I noticed the cellular phone company employee sitting next to me pulling out her phone to place a call. I commented that the phone was made by one of her employer’s competitors. “Oh I don’t actually use our phones,” she laughed, “too unreliable.” Having a strong company culture and being able to communicate what the [...]

(STRICTLY EMBARGOED UNTIL 27TH JULY 19:30 BST) London 2012 Olympic medals

GOING FOR THE GOLD

The podium has been packed away, the medals flown across the world, but as the Olympics wraps up, there are still a few more prizes to give away. To celebrate the games we’ve rounded up the good, the bad and the ugly of Olympics marketing and decided to give out a few medals of our [...]

the Super Bowl

Author : Robin Lauffer – Head Of Planning Like many others, I look forward to the Super Bowl each year – not for the football, but for the sometimes theatrical, often times hysterical, and always extraordinarily expensive advertising. I loved last year’s Chrysler spot featuring Eminem’s homage to Detroit and couldn’t wait to see how [...]