PERONI- BLUE RIBBON
SABMiller
Print advertising, film
Nastro Azzurro’ means ‘blue ribbon’ in Italian and is at the very heart of the brand, so the idea was to weave the blue ribbon through the same Italian style icons used in the brand launch.
Like Peroni Nastro Azzurro, these other icons were born in the 1960s. Those featuring include Alfa Romeo, Vespa, and Italian classics like stylish boots and sunglasses.
The integrated Blue Ribbon campaign, which incorporates film and print, was launched in the UK and is being rolled out across the world.
Click here to read more about The Bank and Peroni Italy.
PERONI - CALENDARIO | PERONI - LA DOLCE VITA | Peroni Italy | Peroni - Blue Ribbon | Peroni Alessi Launch | Peroni - La Dolce Vita | Calendario Film | Peroni Catwalk | Peroni Italy Website | Emporio Peroni | Peroni - La Dolce Vita Launch | Emporio Peroni Launch
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