Our brief was to re-create a successful but now rather old execution run by Imperial Cancer in the 90′s called ‘Extra Mile’. Cancer Research UK asked us to create a direct response commercial in order to raise £2 a month to enable their doctors and nurses to go the extra mile to help people beat cancer.
The execution included a mix of everyday people who have battled various cancer types and some celebritiy contributors including Sharon Osbourne, John Hartson and Trisha Goddard.
Cancer Research UK have made extraordinary progress in the treatment, research and diagnosis of cancer over the last 20 years, and we hope that this commercial will be as successful as past efforts in helping them to continue their work. Please do as the ad says and pick up the phone to donate.
Work type: consumer