The Bank created Peroni Nastro Azzurro’s latest global campaign. ‘Autunno/Inverno’ (Autumn/Winter) was was launched in cinemas and across outdoor formats from Monday 3rd October 2011.
We wanted to create a campaign in line with consumers’ genuine passion for the brand
The campaign ‘Autunno/Inverno’ continued Peroni Nastro Azzurro’s Italian positioning and celebrated the unique way Italians live the seasons. The advert showcased the Italian spirit of embracing the colder months and celebrating the shorter days, with the longer nights, placing emphasis on socialising and togetherness.
The Bank and Peroni Nastro Azzurro maintained our links with triple-platinum Italian singer Mario Biondi, who sang the classic hit ‘My Girl’ on The Bank’s previous creative for the ‘Primavera/Estate’ (Spring/Summer) campaign. Biondi’s new track, a reinterpretation of The Temptations ‘Get Ready’ to accompany the advert, was recorded in his hometown in Sicily and re-invigorated the swinging rhythms of the song to convey the passion and energy found on an Italian winter day.
Tristan Connell, Managing Director of The Bank said: “We were delighted to create our Autumn/Winter campaign with Peroni Nastro Azzurro, following on from our successful Spring/Summer campaign earlier this year. We wanted to create a campaign in line with consumers’ genuine passion for the brand and its true Italian style.”
Peroni Nastro Azzurro
Work type: consumer