scooterMAN
The Bank have created a campaign for chauffeur service scooterMAN, who provide a sensible and safe driving alternative in various cities across the country. The way it works is that scooterMAN arrives on a scooter which is then folded-up and placed in the boot of the car, allowing the scooterMAN chauffer to drive customers home in their own car - “You Drink. We Drive”.
The campaign objective was to drive interest and awareness of scooterMAN and to encourage its cynical target to think twice about the potential dangers of drink driving. Consumer research identified that the target, primarily young male drivers aged between 18-25, were likely to think twice about drink driving if they felt they could be left seriously injured as a result.
The interactive element of the campaign centres around beer mats which react with the coldness of a glass to reveal a circular stain which becomes the wheel of a wheelchair. This draws a simple message that drink driving can lead to serious injury and the beer mats have proved creative, innovative, relevant and above all a cost effective way of communication.
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